Privacy Policy

This Privacy Policy sets out how CloserStill Media US LLC / Data Center Americas (“CloserStill”, “DCA”, “we”, “us”, “our”) processes your personal data in connection with our services.

This Privacy Policy applies to you, the person accessing our services or using our website at https://datacenteramericas.com/ (our “Website”).

This Privacy Policy was last updated on February 20, 2026.

If you reside in the United States of America, please see the US Addendum below for additional information.

1. Purpose of this Privacy Policy

This Privacy Policy explains our approach to any personal data that we might collect from you or which we have obtained about you from a third party and the purposes for which we process your personal data. This Privacy Policy also sets out your rights in respect of our processing of your personal data.

When we talk about “personal data”, we mean any information which relates to an identified or identifiable living individual. Individuals might be identified by reference to a name, an identification number, location data, an online identifier (such as an IP address) or to other factors that are specific to them.

This Privacy Policy only applies to the use of your personal data obtained by us, whether from you directly or from a third party. It does not apply to personal data collected by third parties during your communications with those third parties or your use of their products or services (for example, where you follow links to third party websites over which we have no control, or you obtain services from those third parties).

2. About us 

Registered Company Name: CloserStill Media US LLC

Trading As: Data Center Americas

Registered Address: 489 5th Ave, 5th Floor, New York, NY 10017

CloserStill is the controller responsible for your personal data.

3. How to contact us

If you have any questions about this Privacy Policy or want to exercise any of your data protection rights, please email us at [email protected].

4. How we collect and receive personal data

 We collect and receive personal data using different methods:

4.1 Personal data you provide to us:

You may give us your personal data directly. This will be the case when:

• you submit personal data through our Website;
• you contact us;
• personal data is collected from you onsite during our events; and
• our staff are in direct communication with you or a relevant organization.

4.2 Personal data we collect using cookies and other technologies:

When you access and use our Website, we will collect certain technical information about your equipment, browsing actions and patterns, as further described in section 16 below. The data we collect will include:

• personal data gathered from services which use an IP address to determine which organization visitors to our Website originate from;
• information from actions made by an individual in response to direct marketing campaigns (including when an individual opens any emails or follows any links originating from our email communications);
• information related to usage and navigation of our Website;
• data used to provide personalized marketing / user experiences while visiting our Website; and
• the types of Website Data described in section 6 below.

4.3 Personal data from third party sources:

We may obtain personal data about you from third party sources including from:

• partners who we engage with in joint marketing efforts;
• public data sources used to supplement or validate our existing datasets;
• data services / suppliers used to obtain or supplement our existing datasets; and
• data which has been acquired as part of an acquisition or merger.

5. Who we collect personal data about

We collect and process personal data of individuals who:

• contact us;
• use any of our services (for example, attend an event);
• use, interact, access and browse our Website; or
• submit a complaint through our Website.

6. Personal data we collect

We may collect and use different kinds of personal data about you which we have grouped together as follows: 

• Identity Data
  • includes identifiers such as first name, surname, date of birth, student number, and photo identification;
• Visual Data
  • includes audio and visual information such as photographs and film footage from our events;
• Contact Data
  • includes identifiers such as address, email address and home / work / mobile telephone number;
• Transaction Data
  • includes commercial information such as details about payments to and from you and credit / debit card information;
• Marketing Data
  • includes commercial information such as your preferences in receiving marketing from us and our third parties, your communication preferences and your response to our marketing activities;
• Professional Data
  • includes professional or employment-related information such as details about the organization that you work for (including number of employees and industry), job title, professional experience, principal job focus, job level, purchasing authority and demographics relating to your professional activity / interests;
• Website Data
  • includes Internet or other electronic network activity such as information about how you use our Website;
• Special Category Data (Sensitive Personal Information)
  • we may also collect certain special category data. Special Category Data is data which is deemed more sensitive under data protection laws and needs more protection.
  • Although we generally seek to avoid collecting Special Category Data, there are some circumstances in which you may choose to provide it to us (such as when you submit dietary or accessibility requirements, which may reveal health data). The provision of this information is entirely voluntary.

7. How we use your personal data and lawful basis

We have set out below in a table format a description of all the ways we plan to use your personal data and which of the legal bases we rely on to do so. Please see below for further details about our use of legitimate interests as a lawful basis.

Legitimate Interests

Where we process your personal data based on a legitimate interest, we will only do so where the processing is proportionate and limited to what is necessary for the purpose it was originally collected for. We will also take steps to confirm that our legitimate interests do not override your legitimate interests as an individual.

If you have previously attended one of our events, subscribed to one of our services or we have made an assessment of your interests based on your profession or industry, then, in the absence of consent, the legal basis on which we have processed your personal data and communicated with you is legitimate interest.  We have a legitimate interest in communicating with you in order to give you information regarding upcoming events or our other services.  In balancing our interests against yours, we take into consideration the facts that the amount of your personal data we process is minimal, that it is not sensitive data, that there is a minimal privacy impact and that you can easily opt out or unsubscribe at any time.

8. If you fail to provide your personal data

Where we are required by law to collect your personal data, or we need to collect your personal data under the terms of a contract we have with you, and you fail to provide that personal data when we request it, we may not be able to perform the contract we have or are trying to enter into with you. This may apply where you do not provide the personal data we need in order to provide you with access to our services or Website. In this case, we may not be able to provide you with our services or access to our Website, in which case we will notify you.

9. How long we will keep your personal data

We store your personal data in accordance with applicable law and will not retain your personal data for longer than is necessary unless required to by other legal or regulatory requirements or to enable us to adequately investigate complaints. If you have any questions about the retention of your personal data, please contact us using the details at section 3 of this Privacy Policy.

10. Disclosing personal data

10.1 When we will disclose your personal data

We will only disclose your personal data with others when we are legally permitted to do so. We may disclose your personal data where:

• you have agreed to the disclosure of this information:
  • during registration for an event;
  • during form submission; or
  • while attending one of our events, in particular when attending theatres and visiting booths; 
• you have agreed to us disclosing your name and email address with carefully selected third parties (such as our exhibitors, sponsors and partners) whose products and services may interest you; 
• data disclosures are required for us to fulfil a contractual obligation we have with you and/or your organization; 

• we deem it reasonably necessary to enable us to provide services to you, or to help us with one of the other purposes for which we are permitted to process it under this Privacy Policy and applicable law (such as disclosures to the parties noted in section 10.2 or to sub-processors as described in section 10.3);
• you consent or authorize us to do so;
• if we are under a duty to disclose your personal data in order to comply with any legal obligation; and/or 
• we sell or transfer, or we consider selling or transferring, some or all of our business, shares or assets to a third party, in which case we will disclose your personal data to such third party (whether actual or potential) in connection with the foregoing events (including, without limitation, our current or potential investors.) In the event that we are acquired by, or merged with, a third-party entity, or in the event of bankruptcy or a comparable event, we reserve the right to transfer, disclose or assign your personal data in connection with the foregoing events.

The above list is non-exhaustive and there may be circumstances where we need to share personal data with other third parties.

10.2 Who we will disclose your personal data to

Except for Special Category Data where specifically listed, the third parties that we may need to disclose your personal data with are as follows:

• entities within our group of companies (list available here): we enable access to each of the categories of personal data we process, including Special Category Data, across our subsidiaries, affiliates, and related companies, for example, where we share common data systems or where access helps us to provide our services or operate our business; 
• exhibitors and sponsors of events that you attend: we may share your Identity Data, Contact Data and Professional Data with such third parties that are assisting us with the operation and administration of that event for use in relation to the event; 
• marketing agencies that have booked a stand on behalf of an exhibitor or sponsor of an event that you attend: we may share your Identity Data, Contact Data and Professional Data with such third parties that are assisting us with the operation and administration of that event for use in relation to the event; 
• event partners and suppliers: when we run events, we may share your Identity Data, Contact Data, Professional Data, and Special Category Data with third-party service providers that are assisting us with the operation and administration of that event. If we are running an event in partnership with other organizations, we may share such data with such organizations for use in relation to the event; 
• third parties (such as our exhibitors, sponsors and partners): we may share Identity Data and Contact Data with third parties who we believe you will benefit from hearing from about their third party products and services (where you have opted in to us sharing such data); 
• advertising partners: we may share Professional and Website Data with third party advertising partners when you use our Website. This data is used to provide you with, and measure the effectiveness of, online personalized advertising and for other advertising related activities; 
• third-party email marketing and CRM specialists: we may share Identity Data, Contact Data, Professional Data, and Marketing Data with specialist suppliers who assist us in managing our marketing database and sending out our email marketing communications; 
• third-party organizations that provide applications/functionality, data processing or IT services: we may share each of the categories of personal data we process, including Special Category Data, with third parties who support us in providing the Website and help provide, run and manage our internal IT systems. Such third parties may include, for example, providers of information technology, cloud-based software as a service providers, identity management, website hosting and management, data analysis, data back-up, security and storage services. The servers powering and facilitating that cloud infrastructure are located in data centers around the world, and personal data may be stored in any one of them. We may also share your Website Data with third-party service providers to assist us with insight analytics; 
• payment providers and banks: We may share Identity Data, Transaction Data, and Website Data with third parties who assist us with the processing of payments; 
• auditors, lawyers, accountants and other professional advisers: We may share each of the categories of personal data we process, including Special Category Data, with professional services firms who advise and assist us in relation to the lawful and effective management of our organization and in relation to any disputes we may become involved in; 
• courts, law enforcement or other government and regulatory agencies and bodies: We may share each of the categories of personal data we process, including Special Category Data, with courts, law enforcement or other government and regulatory agencies or other third parties as required by, and in accordance with, applicable law or regulation; and 
• occasionally, we may receive requests from third parties with authority to obtain disclosure of each of the categories of personal data we process, including Special Category Data, such as to check that we are complying with applicable law and regulation, to investigate an alleged crime, or to establish, exercise or defend legal rights. We will only fulfil requests for personal data where we are permitted to do so in accordance with applicable law or regulation.

10.3 Sub-processors

In order to provide our services, we may engage third-party service providers (also known as “sub-processors”) to process each of the categories of personal data we process, including Special Category Data, on our behalf. These sub-processors may include, but are not limited to, companies providing IT services, marketing services, payment processing, data analysis, event management, and customer support. Some of the third parties described in section 10.2 may also be sub-processors.

We may change or add sub-processors from time to time as part of our business operations.

A current list of our sub-processors, which is subject to change, can be made available upon request by contacting us at [email protected]. If any sub-processor is located outside of the United Kingdom or the European Economic Area, we will utilize approved data transfer methods where required by applicable data protection laws. We will ensure that appropriate safeguards are in place to protect your personal data, as required by applicable data protection laws.

11. International transfers of personal data

In processing your personal data, it will sometimes be necessary for us to transfer your personal data outside of the country where you are located to our group companies and our third-party service providers.

In connection with such transfers, we will take commercially reasonable steps for the protection of personal information in accordance with this Privacy Policy and applicable data protection laws.

Where such transfers are from the United Kingdom (“UK”) or the European Economic Area (“EEA”), this shall include verifying that:

• there are appropriate safeguards in place such as binding corporate rules or the standard data protection model contractual clauses between either of us or between us and the recipient; or
• an adequacy decision has been made by the UK or EEA (as applicable) such that the data protection regime in the relevant location or jurisdiction has been deemed to provide an adequate level of protection for personal data; or 
• one of the derogations for specific situations applies.

If you have any questions about our international transfers of personal data, please contact us using the contact details at section 3 of this Privacy Policy.

12. Marketing

As noted in section 7 of this Privacy Policy, we may send you marketing communications about our events and services as well as details of products and services of third parties (such as our exhibitors, sponsors and partners where you have opted in to receive such communications). If you would like to unsubscribe from receiving emails from us, you can click the unsubscribe link in our emails or by contacting us by email at [email protected] and you can opt out of receiving text messages and/or WhatsApp messages from us by following the instructions on the message you receive to unsubscribe.

You can unsubscribe from emails from third parties by clicking the unsubscribe link in their emails. 

13. Your data protection rights

You have the following rights in relation to the personal data we hold about you.

• The right to make a subject access request to be informed of what personal data of yours we hold. If you ask us, we will confirm whether we are processing your personal data and, if so, provide you with a copy of that personal data (along with certain other details). 
• The right to have your personal data rectified in the event that it is inaccurate or incomplete. If we have disclosed your personal data to others, we’ll let them know about the rectification where possible. If you ask us, where possible and lawful to do so, we will also tell you who we’ve disclosed your personal data to so that you can contact them directly. 
• The right to request the erasure of your personal data in some circumstances such as where we no longer need it or where you withdraw your consent (where applicable). If we have disclosed your personal data to others, we will let them know about the erasure where applicable. If you ask us, where it is practical and lawful for us to do so, we will also tell you who we have disclosed your personal data to so that you can contact them directly. 
• The right to object at any time to the processing of your personal data, especially where the processing is carried out for direct marketing purposes. You can ask us to stop processing your personal data, and we will do so, if we are relying on our own or someone else’s legitimate interest to process your personal data (except if we can demonstrate compelling legal grounds for the processing) or we are processing your personal data for the purposes of direct marketing. 
• The right to restrict the processing of your personal data. You can ask us to ‘block’ or suppress the processing of your personal data in certain circumstances such as where you contest the accuracy of that personal data or you object to us processing it for a particular purpose. This may not mean that we will stop storing your personal data but, where we do keep it, we will tell you if we remove any restriction that we have placed on your personal data to stop us processing it further. If we’ve shared your personal data with others, we’ll let them know about the restriction where it is possible for us to do so. If you ask us, where it is practical and lawful for us to do so, we’ll also tell you who we’ve disclosed your personal data with so that you can contact them directly. 
• The right to data portability. You have the right, in certain circumstances, to obtain personal data you have provided to us (in a structured, commonly used and machine readable format) and to reuse it elsewhere or to ask us to transfer it to a third party of your choice. 
• Rights in relation to automated decision-making and profiling. You have the right not to be subject to a decision when it is based on automatic processing, including profiling, if it produces a legal effect or similarly significantly affects you, unless such profiling is necessary for the entering into, or the performance of, a contract between you and us. 
• The right to withdraw your consent to the processing of your personal data. If we rely on your consent (or explicit consent) as our legal basis for processing your personal data, you have the right to withdraw that consent at any time. You can exercise your right of withdrawal by contacting us using our contact details in section 3 above or by using any other opt-out mechanism we may provide, such as an unsubscribe link in an email.

Your rights above can be exercised by contacting us using the contact details set out in section 3 of this Privacy Policy. We may require confirmation of your identity depending on your request and we will verify your request by asking you to send it from the email address associated with your account or requiring you to provide information necessary to verify your identity. We may decline a request where we are unable to authenticate you as the person to whom the personal data relates.

Further, we may decline requests where granting the request would be prohibited by law, could adversely affect the privacy or other rights of another person, would reveal a trade secret or other confidential information, would interfere with a legal or business obligation that requires retention or use of the data, is unreasonable or excessive, or where otherwise permitted by applicable law.

If you reside in the United States of America, you may have additional rights. Please see the US Addendum below for additional information.

Should you have any queries or complaints in relation to how we use your personal data, please contact us using the details set out in section 3 of this Privacy Policy. If you wish to take any complaints or queries further, you have the right to contact a national supervisory authority in the place of your residence or the place of the alleged infringement regarding such issues. 

14. Security of your personal data

We take precautions to help safeguard your personal data against loss, theft and misuse and unauthorized access, disclosure, alteration and destruction through the use of technical and organizational measures.

All our employees and data processors (i.e. those who process your personal data on our behalf) who have access to and are associated with the processing of personal data are obliged to respect the confidentiality of the personal data.

15. Third party links and services

Our Website may, from time to time, contain links to and from third party websites. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these websites or their related policies. Please check these policies before you submit any personal data via these websites. This Privacy Policy shall not apply to the processing of your personal data carried out by a third-party provider.

16. Our use of cookies and other technologies

We, our sub-processors, and third parties may use certain cookies, web beacons, pixel tags, log files and other technologies (collectively, “Technologies”) in connection with our Website to collect personal data and other data.

16.1 Cookies and other Technologies

Cookies are small text files placed by a website and stored by your browser on your device. A cookie can later be read when your browser connects to a web server in the same domain that placed the cookie. The text in a cookie contains a string of numbers and letters that may uniquely identify your device and can contain other information as well. This allows the web server to recognize your browser over time, each time it connects to that web server.

Web beacons and pixel tags are electronic images (also clear GIFs) that are contained within a website or email. When your browser opens a webpage or email that contains a web beacon, it automatically connects to the web server that hosts the image (typically operated by a third party). This allows that web server to log information about your device and to set and read its own cookies. In the same way, third-party content on our websites (such as embedded videos, plug-ins, or ads) results in your browser connecting to the third-party web server that hosts that content. We also include web beacons in our email messages or newsletters to tell us if you open and act on them.

Other Technologies may also be used to collect data about you or your device when accessing our Website.

16.2 Use of Technologies

We, our sub-processors, and third parties may use Technologies to collect personal data and data about your online activities over time and across different websites or online services.

We and our sub-processors use personal data collected from Technologies for a variety of purposes, such as to store your preferences and settings, enable you to sign-in, analyze how our Website performs, track your interaction with the Website, develop inferences, deliver and tailor interest-based advertising, combat fraud, and for other business and operational purposes. We and our sub-processors may also disclose the personal data we collect or infer to others to assist with these purposes.

Companies acting as third parties, such as advertising partners, use personal data collected from Technologies for our purposes and other purposes. These third parties may use and combine this data across multiple sites for their own and third-party purposes.

16.3 Your choices

We use an IAB Europe-registered Consent Management Platform to display the current list of sub-processors and third parties that provide cookies used on the Website, and purposes, defined under the Transparency & Consent Framework (TCF v2.2). To review or change your choices and view the list at any time, select Manage cookies below.

Manage Cookies

If you reside in the United States, please see the United States Addendum to this Privacy Policy below for more details about the choices we offer.

17. Changes to this Privacy Policy

We will update this Privacy Policy from time to time to reflect any changes or proposed changes to our use of your personal data. We may also make changes to comply with changes in applicable law or regulatory requirements.

We will notify you by email of any significant changes to this Privacy Policy. However, we encourage you to review this Privacy Policy periodically to be informed of how we use your personal data.

United States Addendum to Privacy Policy

If you reside in the United States, you may have additional choices you can make about how we process your personal data. In some states, these may be enforceable as rights under applicable law. These choices include:

1. Do Not Sell or Share My Personal Information

Some laws define “sell” and “share” (for targeted advertising) very broadly, and some of our data disclosures described in this Privacy Policy may be considered a “sale” or “sharing” (for targeted advertising) under those definitions.

In particular, third parties may use Technologies to collect Website Data through our website and services (and we have allowed them to collect that information in the past twelve months), for targeted advertising and other purposes as further described in section 16 of the Privacy Policy.

We also disclose Identity Data, Contact Data, and Professional Data to third parties such as event exhibitors, sponsors, marketing agencies, advertising partners, and other third parties and partners for their marketing and other uses (and we have made these disclosures in the past twelve months) as further described in section 10 of the Privacy Policy.

If you do not wish for us to “sell” personal data, or “share” personal data for targeted advertising purposes, you can make your request to opt-out by: (1) contacting us at [email protected] and (2) by following the instructions below for opting out of having personal information we collect from you used for targeted advertising. You should take both of these actions when making your request so that it can be honored both for personal data we collect about you, and for personal data that is collected automatically (such as via Technologies). 

If you opt-out using these choices, we will take steps to stop disclosing personal data in ways that are considered a “sale” or “sharing” (for targeted advertising) for which opt-out rights are required under applicable law. However, we will continue to disclose personal data to service providers, sub-processors, and others as allowed by applicable law. We do not knowingly sell or share (for targeted advertising) Special Category Data (sensitive personal information) or personal data of minors under 16 years of age.

2. Targeted advertising

To opt-out from having personal data we collect from you in connection with our Website used for targeted advertising, you can use the:

• Cookie controls available through our Website to decline advertising-related cookies on our Website. Find these by clicking on the “C” icon on the bottom left corner of our webpage; or 
• Global Privacy Control (“GPC”) setting in a web browser or browser extension, which advertising-related Technologies on our website may honor. Web browsers and browser extensions that support the GPC setting may send a signal to the websites you visit indicating your choice to opt-out from “sales” of personal information and/or targeted advertising. When we detect such a signal, we will make reasonable efforts to respect your choices as communicated by the GPC signal where it is recognized by applicable law as a valid opt-out preference signal.

These options are specific to the device and browser you are using. If you access our Website from other devices or browsers, take these actions from those devices and browsers as well. In addition, if you clear cookies on your browser, or your browser is set to delete cookies after a period of time, you will need to take these actions again.

Some browsers include a “Do Not Track” (DNT) setting that can send a signal to the websites you visit indicating you do not wish to be tracked. Unlike the GPC signals described above, there is not a common understanding of how to interpret the DNT signal; therefore, our Website does not respond to browser DNT signals.

We do not use or disclose sensitive personal information for purposes that require us to offer consumers a right to limit our uses or disclosures under California law.

If you reside in a state where the rights in section 13 of the Privacy Policy are requirements of applicable law, or the choices above are recognized as rights under applicable law, then:

• if you receive a response from us informing you that we have declined your request with respect to any of the rights, in whole or in part, you may appeal that decision by submitting your appeal using the details set out in section 3 of this Privacy Policy;

• you have a right to not be discriminated against for exercising your rights under applicable law, including where applicable, when making the requests noted above; and

• you may designate, in writing or through a power of attorney, an authorized agent to make requests on your behalf to exercise your rights where permitted by law. Before accepting such a request from an agent, where permitted by law, we may require the agent to provide proof you have authorized it to act on your behalf, and we may need you to verify your identity directly with us.